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Cellufun Releases Multiplayer Mobile Chess Game

Game Offers Challenging AI Play and Capitalizes on Cellufun's Unique Human Opponent Matching Algorithm While Supporting Real-Tim

NEW YORK, NY -- (MARKET WIRE) -- 06/27/06 -- Cellufun, LLC, a leading provider of real-time multi-player games that can be played on existing, older, and next-generation mobile phones, today unveiled Cellufun Chess, the only free, multiplayer chess game supporting both real-time and PBM play on more than 500 handsets. During an 8 week soft launch, more than 125,000 people downloaded the game and are posting enthusiastic reviews.

Cellufun Chess caters to amateur and expert players alike. Amateurs will find numerous human opponents, a challenging local and server AI, a hint engine and a tutorial mode that can help improve play. Experts will appreciate Cellufun's opponent matching algorithm, full timed-play implementation, ELO ratings and a powerful server side AI that will challenge even higher rated players. Chess players can get all the details, read the reviews and get the game now at http://www.cellufun.com.

"Players are used to paying $5.00 or more for a mobile chess game to find out that to play a friend, they have to sit next to each other and share the phone!" said Arthur Goikhman, Cellufun's CEO. "Our free chess game offers fantastic AI play, but really shines when you're playing other people. It's designed to eliminate all the frustrations that typically plague online portals, with opponent matching, color rotation and fair timed-play. If you're away from the game, you'll get an SMS message when your opponent makes a move. More than two thousand people a day are downloading the game and we expect that to grow rapidly as word of mouth spreads."

Cellufun Chess will also be highlighted on Sun Microsystems java.com portal. "With over 16 million visitors coming to java.com each month, we make sure they find the best games and applications created with Java technology," said Mechelle Torre, java.com Manager. "Cellufun's mobile chess game is a great addition to the mobile gaming section of java.com and we are excited to have it on the site."

Cellufun's games are supported by a broad range of web-enabled mobile phones and are carrier-independent, so it is simple for subscribers to interact with other players on different cellular platforms. The games can be played on the PC as well from Cellufun's web portal. More than 600,000 people are playing Cellufun's growing game library, which includes Chess, MobilePet, Sudoku, The Battle for Orion's Belt and Why Chicken Why. These games can be downloaded free of charge by going to wap.cellufun.com on your mobile phone and played in the browser on the Cellufun website at http://www.cellufun.com

About Cellufun, LLC

Cellufun is a provider of real-time, multi-player games that can be played on existing and next-generation web-enabled mobile phones. As the only company providing a community-based, mobile gaming portal, Cellufun offers FREE single-player games as well as multi-player versions on a subscription basis. Unlike other "turn-based" mobile games, Cellufun delivers multi-player gaming via its proprietary SmoothMove(TM) technology that replicates true arcade style action for a broad range of web-enabled mobile phones.

Company Contact:

Arthur Goikhman
Cellufun, LLC
Email Contact

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